By BowTiedMara on Substack · Hundreds of subscribers · 1 free and 11 paid among the latest 12.
Create your own WiFi marketing & development agency
Welcome Avatar! Every anon starting an agency obsesses over the same problem: where do the clients come from. Spammy cold emails, paid ads, content, referrals, the endless grind of convincing strangers to trust you. Today we are…
Welcome Avatar! Today we are going to build an entire agency tool stack for exactly zero dollars per month. A real, working stack: CRM, email marketing, design, analytics, SEO, social scheduling, project management, and AI, all…
Welcome Avatar! SEO has a reputation problem. Half the prospects you pitch have already been burned by some “guru” who promised page one in 30 days, took their money, and vanished like a fart in the wind. The moment you walk in…
Welcome Avatar! Today it is time for a breakdown of landing pages, the asset that decides whether all the ad spend, SEO work, and content marketing you do for clients actually turns into money. Most agencies treat landing pages…
Welcome Avatar! Pricing is probably the topic agency owners get wrong more than anything else. Most agencies underprice for years, eat the margin, then burn out and quit. Today we’ll break down the four pricing models this rodent…
Welcome Avatar! Today we are going to talk about the platform that pays the rent for thousands of agencies, but that has also been the source of countless headaches since Apple decided to turn the lights off on tracking back in…
Welcome Avatar! In this article I will break down the full Agency in a Box, explain how it is organized, and show you exactly what is inside. As you know, almost every WiFi Agency article comes with downloadable SOPs, templates,…
Welcome Avatar! If you read the automated reporting article from the archive, you know this rodent considers reporting one of the most soul-crushing parts of running an agency. The tools covered in that post (Whatagraph,…
Welcome Avatar! If you are running a digital marketing agency and you haven’t started offering local PPC services yet, you are leaving one of the easiest and most predictable revenue streams on the table. Local Google Ads…
Welcome Avatar! If there is one thing this rodent has learned over the years, it is that the fastest way to build a sustainable digital agency is to stop trying to be everything to everyone, and instead pick a niche, own it…
Welcome Avatar! I get this question all the time: “How did you get your first agency clients?” Most people expect me to say something about LinkedIn outreach, cold emails, or attending industry conferences where everyone is…
Welcome Avatar! Little over a week ago, OpenAI flipped the switch and started showing ads inside ChatGPT. On February 9th, 2026, we can now finally start targeting LLM users for the first time. Today we’ll cover everything we…